social media marketing activities influence brand equity creation and consumers' behavior towards a brand.

Social media marketing activities influence brand equity creation and consumers’ behavior towards a brand.

Scant proof is obtainable on of how social media promoting actions have an effect on mannequin equity creation and prospects’ conduct within the route of a mannequin. This evaluation explores…

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Digital transformation and resultant business model innovation

Digital transformation and resultant business model innovation have fundamentally altered consumers’

Digital transformation and resultant enterprise mannequin innovation have essentially altered customers’ expectations and behaviors, pressured conventional corporations, and disrupted quite a few markets. Consumers have entry to dozens of media…

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In this article, we offer some initial examination on how Covid-19 pandemic can influence the developments of CSR and marketing. We argue that Covid-19 pandemic offers a great opportunity for businesses to shift towards more genuine and authentic CSR and contribute to address urgent global social and environmental challenges. We also discuss some potential directions of how consumer ethical decision making will be shifted to due to the pandemic. In our discussion of marketing, we outline how we believe marketing is being affected by this pandemic and how we think this will change, not only the context of marketing, but how organizations approach their strategic marketing efforts. We end the paper with a identifying a number of potentially fruitful research themes and directions. Previous article in issueNext article in issue Keywords Covid-19Corporate social responsibilityMarketingConsumer ethical decision makingMarketing philosophyBusiness ethics Hongwei He is a Chair Professor of Marketing at Alliance Manchester Business School, The University of Manchester and a Senior Associate Editor for Journal of Business Research. He served as an Associate Editor for Group & Organization Management in the past. Professor He's main research areas are Business Ethics and Corporate Social Responsibility, Branding, Consumer Psychology and Organizational Behaviour (mainly from identity, emotion, and moral perspective), and Leadership. Professor He has co-edited three special issues in journals incl. Journal of Organizational Behavior, Group & Organization Management, and Industrial Marketing Management. His work has been widely published or forthcoming in a variety of leading academic journals including Annals of Tourism Research, British Journal of Management, European Journal of Marketing, Group & Organization Management, Human Relations, Human Resource Management, Industrial Marketing Management, Journal of Business Ethics, Journal of Business Research, Journal of Organizational Behavior, The Leadership Quarterly, etc.. Lloyd C. Harris is a a Professor of Marketing at Birmingham Business School, Birmingham University. After working in retail and service organizations, he received his PhD in marketing from Cardiff University and his DSc. from Warwick University. His research results have been disseminated via a range of marketing, strategy, H.R.M. and general management journals. He has published widely in these fields and has published over one hundred pieces. He is particularly proud of papers that have been published in the Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Management Studies, Human Resource Management, Organization Studies and the Annuls of Tourism Research. He has consulted and run programmes for many leading private and public organizations; especially focusing on retailing and service organizations. View full text © 2020 Elsevier Inc. All rights reserved.

Covid-19 pandemic can influence the developments of CSR and marketing

 We present some preliminary examination on how Covid-19 pandemic can have an effect on the developments of CSR and promoting and advertising. We argue that Covid-19 pandemic supplies a superb…

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 From reality to virtuality: review of concepts and realities

 From reality to virtuality: review of concepts and realities

The arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality applied sciences is shaping a brand new surroundings the place bodily and digital objects are built-in at totally different ranges. Due to the…

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Big Data (BD), with their potential to ascertain valued insights for enhanced decision-making process,

Big Data (BD), with their potential to ascertain valued insights for enhanced decision-making process,

Big Data (BD), with their potential to establish valued insights for enhanced decision-making course of, have just lately attracted substantial curiosity from each lecturers and practitioners. Big Data Analytics (BDA)…

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Why Should You Hire a Removal Company When You Are Moving House?

Why Should You Hire a Removal Company When You Are Moving House?

Should I buy a condo or a house in Toronto? Actually, that’s the question faced by so many beginners who are taking their first steps into the real estate investment…

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MOBILE

How to Optimise User Acquisition for Your Mobile Games?

 Clash of clans is without doubt one of the most well-known recreation all all over the world. There are over 29 million energetic customers of this recreation. In 2012 supercell…

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Anthony Morrison "I do these live events every Thursday for my students.

Anthony Morrison “I do these live events every Thursday for my students.

Anthony Morrison “I do these stay occasions each Thursday for my college students. Come, hear, be taught and get free presents alongside the best way. – Success Connection”. What You…

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Number One Stress As a Plastic Surgeon

Number One Stress As a Plastic Surgeon

Successful practices outline who their most well-liked and most worthwhile beauty sufferers are; then, they decide the perfect methods to draw these beauty sufferers to them. They bond, educate and…

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The Difference Between Western Anime and Japanese Anime

The Difference Between Western Anime and Japanese Anime

Why You Should Have a Reusable Packaging by Saheb Singh Reusable packaging is an upcoming sample and well-liked type. But what could also be your motivation to shift to reusable packaging…

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