Covid-19 pandemic can influence the developments of CSR and marketing

In this article, we offer some initial examination on how Covid-19 pandemic can influence the developments of CSR and marketing. We argue that Covid-19 pandemic offers a great opportunity for businesses to shift towards more genuine and authentic CSR and contribute to address urgent global social and environmental challenges. We also discuss some potential directions of how consumer ethical decision making will be shifted to due to the pandemic. In our discussion of marketing, we outline how we believe marketing is being affected by this pandemic and how we think this will change, not only the context of marketing, but how organizations approach their strategic marketing efforts. We end the paper with a identifying a number of potentially fruitful research themes and directions. Previous article in issueNext article in issue Keywords Covid-19Corporate social responsibilityMarketingConsumer ethical decision makingMarketing philosophyBusiness ethics Hongwei He is a Chair Professor of Marketing at Alliance Manchester Business School, The University of Manchester and a Senior Associate Editor for Journal of Business Research. He served as an Associate Editor for Group & Organization Management in the past. Professor He's main research areas are Business Ethics and Corporate Social Responsibility, Branding, Consumer Psychology and Organizational Behaviour (mainly from identity, emotion, and moral perspective), and Leadership. Professor He has co-edited three special issues in journals incl. Journal of Organizational Behavior, Group & Organization Management, and Industrial Marketing Management. His work has been widely published or forthcoming in a variety of leading academic journals including Annals of Tourism Research, British Journal of Management, European Journal of Marketing, Group & Organization Management, Human Relations, Human Resource Management, Industrial Marketing Management, Journal of Business Ethics, Journal of Business Research, Journal of Organizational Behavior, The Leadership Quarterly, etc.. Lloyd C. Harris is a a Professor of Marketing at Birmingham Business School, Birmingham University. After working in retail and service organizations, he received his PhD in marketing from Cardiff University and his DSc. from Warwick University. His research results have been disseminated via a range of marketing, strategy, H.R.M. and general management journals. He has published widely in these fields and has published over one hundred pieces. He is particularly proud of papers that have been published in the Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Management Studies, Human Resource Management, Organization Studies and the Annuls of Tourism Research. He has consulted and run programmes for many leading private and public organizations; especially focusing on retailing and service organizations. View full text © 2020 Elsevier Inc. All rights reserved.

 We present some preliminary examination on how Covid-19 pandemic can have an effect on the developments of CSR and promoting and advertising. We argue that Covid-19 pandemic supplies a superb different for corporations to shift in route of additional actual and real CSR and contribute to deal with urgent worldwide social and environmental challenges. We moreover speak about some potential directions of how shopper ethical alternative making shall be shifted to due to the pandemic. In our dialogue of selling, we outline how we take into account promoting and advertising is being affected by this pandemic and the best way we predict it would change, not solely the context of selling, nonetheless how organizations methodology their strategic promoting and advertising efforts. We end the paper with a determining various doubtlessly fruitful evaluation themes and directions.

Covid-19

Corporate social obligation

Marketing
Consumer ethical alternative making
Marketing philosophy
Business ethics

Hongwei He is a Chair Professor of Marketing at Alliance Manchester Business School, The University of Manchester and a Senior Associate Editor for Journal of Business Research. He served as an Associate Editor for Group & Organization Management beforehand. Professor He’s predominant evaluation areas are Business Ethics and Corporate Social Responsibility, Branding, Consumer Psychology and Organizational Behaviour (primarily from id, emotion, and moral perspective), and Leadership. Professor He has co-edited three specific factors in journals incl. Journal of Organizational Behavior, Group & Organization Management, and Industrial Marketing Management. His work has been extensively revealed or forthcoming in a variety of foremost academic journals along with Annals of Tourism Research, British Journal of Management, European Journal of Marketing, Group & Organization Management, Human Relations, Human Resource Management, Industrial Marketing Management, Journal of Business EthicsJournal of Business Research, Journal of Organizational Behavior, The Leadership Quarterly, and so forth..

Lloyd C. Harris is a a Professor of Marketing at Birmingham Business School, Birmingham University. After working in retail and restore organizations, he obtained his PhD in promoting and advertising from Cardiff University and his DSc. from Warwick University. I’ve disseminated his evaluation outcomes by quite a lot of selling, approach, H.R.M. and regular administration journals. He has revealed extensively in these fields and has revealed over 100 objects. He is happy with papers which have been revealed inside the Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Management Studies, Human Resource ManagementOrganization Studies and the Annuls of Tourism Research. He has consulted and run programmes for lots of foremost private and public organizations; significantly specializing in retailing and restore group

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